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At the end of the joint charity campaign of AS VIRŠI-A (“Virši”), a retailer of energy resources and a chain of convenient shopping stores, and the SOS Children’s Villages Association, 21,018 euros have been donated to support the association’s activities. This amount will be completely directed to the “Birdystot berbininam” program, in which parents of newborn children receive emotional and informational support from PEP, or first emotional aid for mothers.
During the charity campaign, from November 20 of last year to January 6 of this year, every resident had the opportunity to enjoy freshly roasted “Virši” coffee in special cups of SOS children’s villages, 3 cents from each drink going to support the association’s activities.
As emphasized by Latvia Ilze Paleja, director of the SOS children’s village association, on a daily basis, the organization not only helps children left without parental care by caring for them in SOS families and providing support to foster families, adoptive parents and guardians, but also provides preventive services to families with children who have faced various challenges: “Many young parents have appreciated and very supportive is the “Birth of a Child” program, where parents of newborn babies receive emotional and informational support. Support for parents of babies is very necessary, and the program is currently in great demand, so we are grateful to our long-term cooperation partner “Virši” for their involvement and support,” says Ilze Paleja.
“We are grateful for the opportunity to lend a helping hand to those who really need it. Thanks to the support of our customers, we will be able to help parents of newborn children overcome difficulties and create safe and favorable conditions for the development of babies. In order to draw the attention of the widest possible public to the importance of support, in addition to the already provided financial support, this year we are also planning other activities, inviting our customers to participate and support families in difficulty,” says Jānis Vība, chairman of the board of “Virši”..
The slogan of the campaign is “It’s good to do good!”, so everyone is invited to get involved and find the most suitable way to help, for example, leave your donation in the boxes at “Virši” stations or connect the monthly donation to the website of the charity organization. The size of the donation is voluntary, and you can find out more about the support options https://www.virsi.lv/lv/privatpersonam/sosbernuciemati.
“Heathers”
2024-02-01 09:46:16
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