Jakarta, October 15, 2021 – Commemorating Breast Cancer Awareness this October, as a LifeWear brand with a mission to enrich and improve the quality of life for everyone through clothing, UNIQLO Indonesia wants to encourage women to be more concerned about choosing the best for their bodies through the Wireless Bra collection. specially designed that provides comfort when used in everyday life.
Not many realize that the shape of a woman’s body is strongly influenced by various factors, including physical conditions and hormonal balance due to pregnancy, childbirth, menstrual cycles, weight gain and age. Even though these changes determine the choice of clothing used to be comfortable, one of which is underwear such as a bra.
The results showed that 80% of women were wrong in choosing the type and size of the bra. Although it looks trivial, it can have an impact on the health of the body and breasts such as feeling tight and uncomfortable, irritation of the skin and wounds from wires, and so on.
The wrong size can also cause various other problems, such as back pain due to an oversized bra that doesn’t support it properly. On the other hand, the results of Dr. Michael Schachter, MD of the Schachter Center for Complementary Medicine says if the size of the bra used is too small, there will be suppression of flow in the lymph node channels from the breast to the armpit.
Recognizing the importance of choosing a bra for women’s health, especially breasts as an important part of the body, UNIQLO developed technology in the manufacture of bras with cups that can adapt to changes in body shape and a wireless design that makes users feel free to move, actively and comfortably.
There are 5 choices of Wireless Bra that can answer the needs of women to be healthier and more beautiful through underwear, namely:
1. 3D Hold. 3-dimensional design and perfect fit with UNIQLO’s unique elastic cups. Very comfortable to wear and can shape the appearance of the breast very beautifully.
2. Relax. With a seamless or seamless material, the cup’s stability and unified specs make you feel like you’re wearing nothing.
3. Active. It is a High Support Bra which is equipped with breathable pads that can absorb sweat quickly. Comes with a pacer back design, this bra is perfect for sports activities.
4. Shape Lift. This type of bra is the most appropriate UNIQLO wireless bra to lift the breast structure to make it look more perfect.
5. Girls AIRism Bra. The cup shape that can be stretched at 5 points ensures this bra is very comfortable to wear by girls at puberty who are starting to feel the changes in body shape from children to teenagers.
At this moment of Breast Cancer Awareness, UNIQLO Indonesia together with 4 public figures namely Andien Aisyah & Wanda Hamidah who are both breast cancer survivors and Nikita Willy and doctor Nadya Alaydrus, want to increase women’s awareness to pay more attention to breast health in order to prevent breast cancer in various ways. .
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