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Artists Criticize Apple’s iPad Pro Ad for Glorifying Artificial Intelligence Over Human Creativity

Famous artists expressed their dissatisfaction with the idea of ​​an advertisement for the new device iPad Pro, which they saw as a glorification of artificial intelligence at the expense of humans, as it shows forms of human creativity on the crush, to be replaced by an Apple tablet.

British actor Hugh Grant, for example, noted in a stage post:XThis ad features “the destruction of human knowledge thanks to Silicon Valley.”

Grant published this opinion in response to a post by Apple President Tim Cook, who announced on Tuesday the new records made by the giant group.

And he wrote Cook“Introducing the new iPad Pro: the thinnest product we’ve ever made, the most advanced display we’ve ever made, and the incredible power of the M4 chip Imagine all that brings it ability.

Apple hit it artificial intelligence In a short time on Tuesday, she did not mention the artificial intelligence of generation, but all artists are afraid that this technology will affect their work, which will allow the production of all kinds of content (text, images, videos, music, etc.) based on its simple application in everyday language.

The previous actors… Hollywood Their screenwriters staged a strike that lasted for months, specifically demanding their protection from renewable artificial intelligence.

Apple’s advert for the new album shows musical instruments, paint cans, globes, sculptures, cameras, books and other objects being slowly crushed by a giant hydraulic press.

Then the piston rises to reveal a device.iPad Pro“Instead of musical instruments and other creative tools.

These scenes lead to the sound of the nostalgic pop song “All I Ever Need is You” by Sonny and Cher.

A sarcastic post by Men in Black screenwriter Ed Solomon on the X platform said: “Who needs human life and everything worth living?

Authors and artists have filed complaints against major companies in this sector, including OpenAI (ChatGPT), accusing them of stealing their work to train their models for artificial intelligence a generation

Reed Morano, who co-directed the series “The Handmaid’s Tale,” wrote in a comment on Tim Cook’s post: “Look what’s happening around you, dear (…) because the thing is This is a very bad shame.

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