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March 10, 2023
Rihanna’s brand Savage X Fenty uses computing power, artificial intelligence and body scanners to help customers find the underwear of their dreams.
Rihanna most recently, he blew up the internet with his amazing show at halftime of the Super Bowl, but lately we hardly hear about his musical successes. This is no wonder, as the singer has recently been busy with her own underwear brand in addition to starting a family. In one of the brand’s newest stores in America, smart fitting rooms already help customers find the perfect pieces for themselves, writes the Design Taxi.
A Savage X Fenty The eponymous brand generates approximately one hundred and fifty to one hundred and seventy million dollars in revenue annually, making it one of the most popular and best performing underwear-only companies in the world. Of course, this is primarily due to the fact that the brand was founded by Rihanna and, theoretically, it even flows into the design. Whatever the case may be, Savage X Fenty is sure to keep up with the times, as their newest store in Atlanta is perfect proof of. In the store, from now on, it is not only the salespeople who help customers find the pieces that best suit them, but also a so-called smart fitting room is.
A Fit Xperience what is really special about the so-called technology is that
uses sensors instead of cameras to map the human body from head to toe
– and as soon as this happens, the artificial intelligence used by the computer creates the customer’s avatar. It compares this version that exists in virtual reality with the data already entered in advance, takes into account all possible underwear and of course the customer’s own taste, and then recommends the perfect pieces.
-Personality, making shopping a unique and exclusive experience is becoming more and more important, and in the coming years these will only be emphasized even more – explained Alec Gefrides, an employee of one of the companies providing the technology, Intel. – Artificial intelligence and the use of computers are the future when it comes to finding the perfect dress, and brands such as Savage X Fenty are constantly being challenged.
At the end of the day, the point is that customers feel that they are getting personalized offers that perfectly meet their needs.
If they leave satisfied, they are more likely to return, and that is good for both the brand and the people.
