Upon his arrival at the Grand Quartier – the GQ for his friends – Arthur de Soultrait left his Parisian life behind to take full advantage of the green landscapes of the Nièvre, which he loved so much. “It’s like having two phone books. Here I switch. The Parisian businessman with multiple ideas goes back to basics with his “fellow farmers, fish farmers…”.
The family estate of Toury-Lurcy where he finds his parents, Éric and Stéphanie, is “out of time”. A few steps away, his brother’s stud farm, and other members of the family. “In summer, when all the Soultraits are there, there are more than fifty of us in the village,” he says.
But the jack-of-all-trades does not stop for a second. As soon as he arrived with his wife Florence, his dog jumped on him. He barely has time to change before going clay pigeon shooting with his father. Or even tennis. Or triathlon. Or fishing. “I bought black bass just before coming,” he slips between two anecdotes.
He never stops, he is hyperactive and passionate. It happens to him to play tennis with the phone in the other hand: he always has a project in his pocket.
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Never far away, his phone rings several times. “He never stops, he is hyperactive and passionate. It happens to him to play tennis with the phone in the other hand: he always has a project in his pocket, ”confides his wife.
At only 39 years old, the Nivernais has already founded several projects. His first?? Vicomte A, a high-end ready-to-wear brand present worldwide and valued at more than 15 million euros in 2015.
But in his race for success, Arthur goes from one project to another. “I have seen my friends have more dazzling rises than Vicomte Arthur, in particular thanks to digital which multiplies business. »
Success, motivation
Neither one nor two, the 30-year-old “links his experience to the power of digital”. For this, he surrounds himself with a technical director, former collaborators of Viscount A, and launches out. Thunderstone and The Second Life were born, its main activities, then Yolo Pizza in Nièvre. The first remain in the field of fashion. “I’ve always liked dressing up, I’ve always liked it. His first business?? The sale of ties while he was in business school to make “pocket money”.
Yolo pizza, is a company of pizza distributors, which is gradually settling in the Nièvre. A business launched with his friends Thibault Chombart de Lauwe and Pierre-Armand Hurstel. In Saint-Léger-des-Vignes, and Decize. A project combining his talent for entrepreneurship and his attachment to the department. “It’s bringing technology to everyone’s service. “He hopes to see a third Nivernaise city equipped soon.
Back in Toury-Lurcy, Bertrand de Soultrait realizes his dream by opening a stud farm: two star stallions will arrive in February 2021
The rest is up to him to write, but together with those close to him. “I have never had a partner who is not from my family. At Vicomte Arthur, my mother was the first employee, my father my partner, and my brothers and sisters all had a job. By working as a family, we are all pursuing the same goal. »
For Arthur, the objective to be achieved remains success. “That’s what motivates me. I am surrounded by entrepreneurs who create. Their companies sell France around the world, it’s extremely motivating. »
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In 2021, Arthur de Soultrait married journalist Florence Trainar.
Key dates
1982Birth. Arthur de Soultrait is the eldest of a family of four children.
2005Foundation of Viscount A. He left in 2017.
2018Launch of the start-up Thunderstone, a physical and digital marketplace bringing together several brands.
2021Launch of the Yolo pizza brand in Nièvre. Marriage to journalist Florence Trainar.
2022The Second Life application, for collecting second-hand clothes, is coming to Nièvre.
Marie Lemaitre
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