Art: Cuatro en un Baúl’s digital strategy | ECONOMY

Cuatro en un Baúl began a little over a decade ago as a proposal at pop-up events. And now, with a store in Barranco for several years, it has created a mini-ecosystem that revolves around the art, al design and vintage, recycled and industrial furniture.

Michela Casassa and Claudia Freundt are the partners of Cuatro en un Baúl. Together they have promoted this initiative in which both artists and craftsmen they play a leading role.

“Since we started, we have worked with many craftsmen, who have been formalizing. They, for example, work with wood, upholster furniture and add their personal touch to the design that we propose “, says Casassa.

Works by Rafael Lanfranco and Patricia Benavides, collages by Cecilia Carrión, prints by Paolo Vigo, hyper-realistic drawings by Gabriela Vargas and photographs by Denise Jiras are some of the works found in the store, among those by other artists.

“Lately we have had a little more influence from Cusco”adds Casassa. This has materialized in the Chaska line (“star” in Quechua) and in the work of artists such as Herberth Ccahuana Quinto, Isa Luna, Luis Amao and various artisans, antique dealers and suppliers, such as the brand of alpaca blankets Cocoliso.

Before the pandemic, up to 50% of Cuatro en un Baúl’s sales were made by catalog through the digital channel (social networks and WhatsApp). Today, after changes in shopping habits, this proportion, if the public that visits the store and then buys through the digital channel is added to it, it can reach 30%.

Bells

During the harshest months of the pandemic, Cuatro en un Baúl started a campaign to collect art for donation. “We did this initiative with the OLI Foundation to purchase sanitary material,” says Casassa.

This campaign worked with 130 artists. Since then, Cuatro en un Baúl has made more; the most recent was with Pending Toy. The goal is to implement more of these initiatives and make them a recurring space.