Argentina reached the finals, Adidas got the job
As the World Cup soccer matches enter their exciting final day, soccer fans are eager to see who will emerge victorious.
Will the title also go to Europe this time? Or will Latin America kiss the cup after a break? The world of football is in question.
Argentina will face France in the final at Lucille Stadium on December 18 at 20:30 IST.
But now that Argentina has entered the final, Adidas, the global sporting goods manufacturer, is in crisis.
Reports are coming out that Argentina jerseys are selling out very quickly from the store of Adidas, the official kit sponsor of Argentina.
Reports suggest that Messi’s number 10 shirt is not available in any Adidas outlet.
Fans had also complained to the Argentine Football Federation that the team’s official jerseys were not available on the market.
“Demand for Argentina’s World Cup jerseys has increased tremendously in markets around the world. Some countries have very little stock left. We are working hard to bring more jerseys to market.
So their fans can celebrate Argentina’s World Cup victory as much as possible,’ an adidas representative told Reuters.
And Adidas’ profit from the football market alone is about 30% higher than the 2018 World Cup in Russia.
The sportswear giant #Adidas struggling with a global shortage of #Argentina jerseys due to extraordinary demandhttps://t.co/7m4HVhWcQc
— The Qatar Peninsula (@PeninsulaQatar) December 16, 2022
There are reports that Adidas has taken steps to rapidly increase production to overcome the market crisis linked to Argentina’s entry into the World Cup final.
If they win the final at the Lucille Stadium, France can become the team behind Italy and Brazil to win back-to-back World Cups. If Argentina wins the match, the World Cup title will come to Latin America after twenty years.
Highlights: Argentina reached final, Adidas struggling
