The company has created a platform with tips and tricks on social media communication.
Argal Food has launched the Influencer Academy by Argal, a platform to teach your consumers to communicate through social networks with advice from experts in digital communication. With this initiative, buyers of Cured Ham from Argal Turkey have access to thea training delivered virtually by marketing and communication specialists and influencers and TikTokers.
The “teachers” of the Influencer Academy by Argal they are the expert in digital marketing and social networks Letigrijo (@letigrijo), the designer and entrepreneur Avrile Evans (@avrileevans), The designer Sabina alcaraz (@sabinaalcaraz), the influencers Cecilia Dengra (@cecidengra), Candy empire (@bonbonreich), Lorenzo’s Car (@car.delorenzo), Nuria Pajares (@nuriapajares), and the photographer Gianfri Bulgarelli (@gianfribul).
To have access to the training, which will be updated weekly, Argal consumers will only have to upload a purchase receipt for Cured Turkey Ham. Participants in the Influencer Academy by Argal they will also have the option of put into practice all the advice of the experts and upload your own videos so that the “teachers” value their learning.
Also, at the end of each quarter, Users will be able to participate in challenges and enter the draw for mobiles, light rings and lots of Argal products. The Influencer Academy by Argal will reward originality, work, applied knowledge, results and purchase tickets uploaded on the platform.
The action is designed to relaunch the Argal Cured Turkey Ham, made 100% with authentic turkey ham. It is a category in the company’s delicatessen segment that is characterized by combining two main benefits for the consumer: a very healthy profile and great taste. It is healthy as it contains 25% less salt than a Serrano ham, only 7% fat and a high protein value, along with a delicate texture and flavor, which is enhanced thanks to the curing process.
Press release.
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