An inaugural ceremony that saw the participation of many managers from the world of Industry and Retail kicked off the opening event of the largest Iperstore Decò in Sicily.
An extraordinary ribbon-cutting ceremony, full of events and suggestions, opened by the President of the Arena Spa Group Cristofero Arena, by the General Manager Giovanni Arena, by all the members of the Board of Directors and by the Councilor for production activities of the Sicily Region Mimmo Turano. Present for the VéGé Group were the Vice President Raffaele Piccolo, the CEO Giorgio Santambrogio and the Commercial Director Edoardo Gamboni, the CEO Mario Gasbarrino and Claudio Messina, the CEO of Gruppo Multicedi, were present for Decò Italia, as well as the Mayor of Carini Giuseppe Monteleone, for the last store branded Arena Group which opened its doors on Friday 9 July, inside the well-known Poseidon Shopping Center in Carini (PA).
The Arena Group, led by DG Giovanni Arena, recently elected President of Gruppo VéGé and Aicube 4.0 (Gruppo VéGé and Carrefour) and president of Decò Italia, is once again betting on the metropolitan city of Palermo, inaugurating the second Iperstore Decò in the province, after the previous inauguration. of the prestigious Iperstore Decò in via Ugo La Malfa.
The reopening of this Decò store (Ex Auchan), after the recent acquisition by the Arena Group and the absorption of all the collaborators, represents a historic date for the world of distribution in the western Sicilian territory and for the whole Palermo hinterland linked to the Poseidon Center. The Group is officially a candidate to make the climb to leadership in the city of Palermo.
Already early in the morning, the line of trolleys at the entrance to the new Iperstore Decò was very long, offering the best of Gruppo Arena quality.
The wide offer and selection of Sicilian products at km 0 is an authentic declaration of love of the Group towards its territory, where the Sicilian identity is extraordinarily theatrical.
Lights, colors, smells, furnishings, materials and sounds fully involve the customer in a DESIGN and FOOD EXPERIENCE and refer to the value of the Decò sign that the Arena Group has strengthened and built through the creation and development of unique, totally oriented formats. to the client.
This new big market was born as meeting place, designed to be lived daily as a social space, ideal for families. Here then is the opportunity to interact and be constantly guided by the staff to choose the best combination in Salumeria or the wine to match in the Cellar, a jewel that contains over 300 Italian and international excellences, almost perceived as a shop in shop space, inside the largest fresh square ever built by the Arena Group. Those who shop can also sip an orange juice before arriving at the cash desk, or decide to consume at “Spazio Sapore”, dishes that are always ready or cooked by the chefs of the internal and visible kitchen, in the name of transparency and traceability of food. Ample space is given to the concept of “food for later” but it is the “food for now” that assumes, through the risto-retail formula, a central role, offering customers an immediate tasting experience, before or after making the shopping, within a pleasant and welcoming environment.
A multifunctional Hyperstore that combines cafeteria, kitchen, restaurant, bakery and pastry of its own production, gourmet sushi, vegetable market, fresh market and there is no lack of clusters with “free from” products: lactose-free, gluten-free, for vegetarian and vegan diets.
There are many agri-food excellences, marked with the “gourmet selection” stamp, which the Arena Group constantly searches for with care.
The butcher’s shop, served, presents a large selection of the best Sicilian meats, coming from a highly certified “Antibiotic Free” supply chain, and is equipped with controlled humidity and temperature cells for the maturation of the meat.
The Bazaar area is very large, dedicated to objects and tools for the home and furnishing accessories, appliances and objects suitable for every occasion.
The enhancement and centrality of the territory are mixed with technological innovation, to ensure greater environmental sustainability, through the use of new technologies, advanced systems and systems with LED lighting and covers in all the refrigerated counters, ensuring reduced energy consumption. .
At the new Iperstore Decò there are services such as free wi-fi, digital queue elimination, self-scanning and self-payment cash desks in addition to the dozen traditional ones, cooking classes open to all, as well as cooking shows and training events. with well-known chefs and sommeliers.
Inside the Poseidon Shopping Center in Carini there is a large Unieuro store and many other clothing stores of well-known Italian and international brands, restaurant and bar services, parapharmacy, ATM, hairdresser, gift ideas, over 1600 parking spaces and more. yet.
Furthermore, very soon the Center will see the inauguration of another large internationally renowned store, next to the new Iperstore Decò.
In addition to serving the entire city of Palermo, the Decò a Casa service will also be active in Carini and surroundings, the Arena Group’s e-commerce site for online shopping with home delivery, launched in 2020 in the midst of the pandemic and which has had an immediate positive impact with numbers that exceeded the purchase forecasts, in all markets. Currently Decò a Casa is the most used online shopping service in Sicily.
The Iperstore Decò Poseidon in Carini will be open every day, from Monday to Sunday, from 9:00 to 21:00.
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