Ms. Patthamol Laohapoonrangsi, senior director of Areeya Property Public Company Limited, a leader in real estate development. that focuses on meeting the needs of a variety of lifestyles of people or “Lifestyle Property Developer”, said that from the success of the AREN project that the company launched in 2021 and created a new phenomenon in the real estate market, Areeya Prop Petty emerges as a leader in the minimalist home market. That meets the needs of customers who have a passion for minimal style in the latest way, the company has prepared to return to create a buzz again. by elevating the living experience to the next level with the latest minimal single-detached house project “AREN X” ready to create a brand experience for customers to open up a new experience before revealing the real project through the “MORE MADLY MINIMAL” campaign by joining hands with 5 creators who will bring everyone to experience the ultimate minimalism through all 5 senses, including sight, taste, smell, sound and touch, together with designing an exclusive item
1. Visual figure with the production of “Lord Ganesha” special edition in collaboration with Kaiju Smuggler, an artist who is creative with Art Toy, designed “Lord Ganesha” in white tone with dimensions. in modern style Shorten the line to be square. and the line angle to a minimum To reflect the identity of the residents of the AREN X project in the ultimate way, each of which has a different pattern. It connects interest in faith. About worship or Mutelu, which only homeowners in the AREN X project will be able to occupy.
2. Taste: Created 3 new special drink menus in collaboration with Rabbit Hole, a chic bar in Thonglor. that will create a new dimension of cocktail menus inspired by AREN X’s Key Functions, including
• Private Pool* with Sunny Dazzling menu, a refreshing drink.
• Private Courtyard* with the Little Forest menu, a drink that conveys a feeling of openness and fresh air.
• Private Barcony* with the Horizon Time menu, giving you the feeling of sitting on the balcony and look at the beauty of the horizon
3. Scent that enhances residents’ identity with Private Scent, in collaboration with Copenn., the most niche Thai fragrance brand of the Young Designer group, to design a “scent” inspired by architecture and The interior of AREN X, a limited edition Home Diffuser that has a dimension of freshness, relaxation, and most importantly, creates Energetic to make people in the house feel energized. and the choice of materials such as stainless steel which is simple but beautiful with the texture of natural materials For this special scent will also be used in the AREN X project.
4. Sound (Sound) The work of a special collaboration with famous DJ Pipe – Thawisarut or DJ Supersonic with the creation of Sound Experience by creating an uncompromise ‘playlist’ to create a different experience. different with continuous music and connecting feelings in each area of the house But giving different moods, from Private Courtyard* where Sound Therapy or Sound Healing is used to feel the Energy to Private Pool* with socializing, multi-function areas of life and Private Barcony* that adds ultimate chill. way You can listen to all 3 playlists from AREN X and DJ Supersonic on Spotify at: https://spoti.fi/3Gvs1tz
5. Touch (Touch) Simplicity with detail with the design of shoes that reflect the personality of the wearer By collaborating with London Brown to design handmade shoes specially designed for this project. can be worn both indoors And outside the house because AREN X and London Brown care about the residents. Both in terms of design work that uses white shoes and black floors to match the minimalism of the house. and a comfortable touch surface can be worn every day We also pay attention to details. Let every step of the residents able to maintain a space in a minimalist house that controls the white tone to be clean Beautiful for a long time as well
In addition to offering the ultimate Brand Experience that reduces unnecessary things How much for us? Our identity is clearer (Keep only the essential thing in life), hence the origin of the design of ‘bubble bags’ which represent the encapsulation of valuable things. or keep only what is essential to life And to preserve these things well and ‘garbage bags’ represent cutting off unnecessary things and not ourselves. But instead of throwing it away We also think about passing on to others by printing a list of foundations accepting donations of various types on the bag so that the residents can easily pass it on to various foundations because things that are not necessary to us may be needed for others In addition to helping reduce waste to the world. which is what we have always prioritized It is also considered to have helped others access these things. that may be necessary for them as well Anyone who is interested in wanting to experience through 5 creators with AREN X can watch more videos at https://bit.ly/3YctVX5
and to reinforce the return of a new minimalist Recently, an advertisement has also been released that reflects the Key Function, including Private Pool*, Private Courtyard* and Private Balcony*, as well as telling about the lifestyle of the residents. This AREN X project is considered an Xclusive Private Residence with only 25 units. Units only (*Conditions are as specified by the company) only, can be viewed at https://bit.ly/3REzJ9Z
All of these are strategies to create a new living experience. This reinforces the image of being a brand with minimalist projects that are completely different in accordance with the lifestyles of the residents. Be the first to follow the news of the AREN X project at Line: @Areeyahome, www.areeya.co.th or call 1797.
