Ferrari is ramping up its star power for the Las Vegas Grand Prix, announcing a high-voltage collaboration with Hollywood giant Paramount Pictures. This groundbreaking partnership promises to add cinematic flair to the Formula 1 season finale in the United States, underscoring just how powerful F1’s American expansion has become for brand deals and mega sponsorships.
The Italian racing legends will join Paramount Pictures, whose recent announcement of Gladiator II got fans and critics talking. Ferrari stars Charles Leclerc and Carlos Sainz are set to represent the Scuderia at the London premiere of Gladiator IIdressed in tailor-made tuxedos designed by Ferrari’s creative director. Meanwhile, in the United States, Ferrari cars will sport a special livery of Gladiator II at the Las Vegas Grand Prix, adding an extra touch of Hollywood to the race weekend.
The American market has become a major player in Formula 1, attracting significant investment and interest from brands. This collaboration between Ferrari and Paramount promises to go even further, with exclusive content showcasing the Ferrari-Paramount partnership across digital displays and TV channels, offering fans a unique experience that blends the excitement of motorsport with the glamor of the big screen.
Paramount Pictures expressed excitement about the partnership, stating: “It made sense for us to join the most iconic and adrenaline-fueled brand in motorsports. Together with Ferrari, we are creating a unique entertainment experience that highlights our shared heritage of excellence and innovation.”
Since its inaugural race last season, the Las Vegas GP has been a spectacle, bringing financial gains and global fan engagement to the sport. Now, with Ferrari and Paramount joining forces, the next race promises a blockbuster experience, leaving fans with one question: Aren’t you entertained?
