Until not long ago, the recipes for beneficial green smoothies from supermodels like Miranda Kerr, Doutzen Kroes, Kendall Jenner and other Victoria’s Secret Angels, among the most iconic of the 1910s. Their generation, that of the Millennials, helped usher in it the era of detoxwhere the renunciation of specific foods and a vice-free lifestyle were seen as the key to well-being.
Almost ten years later, beneficial drink recipes have certainly not disappeared from social media – today the most viral on TikTok are the sexy waterenriched with functional elements – but those same top models post fewer detox smoothies (some of them have even entered the world of spirits, like Kendall Jenner) and more images of relaxation in the midst of nature, while the approach to the well-being of younger people is becoming increasingly flexible.
AND The death of detoxsentenzia Business of Fashion, explaining the disillusionment of Generation Z and younger Millennials towards detox and the high costs of its products. If Millennials paid attention to their diet and then drank too much on Saturday evenings, meditated but then responded to work emails even at midnight, today for younger people, setting boundaries at work and giving value to their free time and their own sensations is a priority, why the most important well-being seems to have become psychological well-being. “Between Millennials and Generation Z there is certainly a stronger awareness of what they want and what they don’t want, which starts from theirs time and work management“, tell us Valentina Righetti, born in 1994sports enthusiast and founder of Your Personal Trainer, a company that connects fitness professionals, users and pay per use spaces set up for training.
Towards a new concept of well-being
“Wellbeing for me is a holistic conceptwe cannot ignore considering it in all its components: from the physical to the psychological, up to the social one”, continues Valentina Righetti. “Consumers are placing greater emphasis on stress management and general well-being, with the new goal of cultivating inner peace and revealing beauty on a deeper level”, confirms Michael Nolte, creative director of the cosmetic trend forecasting agency Beautystreams. These are the premises that led, according to Nolte , to the growing diffusion of “treatments based on traditional Chinese medicine, Ayurvedic, spiritualitybut also of awareness practices such as meditation” and, we add, of products such as functional drinks, mocktails and sexy water.
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This new vision of well-being is based on one awareness born, perhaps, also thanks to some books published in recent years which have pointed the finger at the beauty industry and the more commoditized version of self-care, blamed for distancing people from actual well-being. Among these texts, we mention Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Car by Rina Raphael; Real Self-Care: A Transformative Program for Redefining Wellness (Crystals, Cleanses and Bubble Baths Not Included) by Pooja Lakshmin; The Wellness Trap by Chrsity Harrison and Politicizing well-being by Camille Teste.
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The lockdown between self-care and the desire for rebellion
Many things have happened between the two different visions of well-being, one more striking than the others: the pandemic. If on the one hand the lockdown contributed to making us focus more on personal careon the other hand the end of the restrictions brought a renewed desire for vice and rebellion (Wellness Is Dead. Long Live the Martini, proclaimed an April 2022 New York Magazine headline). “The lockdown has given people more time to prioritize their skincare routine, accelerating a long-term path towards wellbeing”, Beautystreams CEO Lan Vu told us in 2021, predicting a growth of “boosters for health and for the immune system, supplements, anti-stress practices with relaxing powers and self-care rituals inspired by ancestral traditions”. The prediction came true, but it was accompanied by a new scepticism towards detox, “crystals, cleansers and bubble baths”, to put it in the words used by psychiatrist and writer Pooja Lakshmin in the title of her book on redefining well-being.
The new lazy people
Also from the point of view of physical activity, the pandemic has had contrasting effects: if on the one hand it helped us open our eyes to how important it is to keep fit and have a healthy and active lifestyle, on the other hand once we started leaving the house again, we also abandoned online yoga lessons and streaming workouts, but we haven’t even gone back to the gym. At least in Italy: according to data processed by the Valore Sport Observatory of The European House – Ambrosetti in 2023, Italy is the fourth most sedentary country in the OECD, so much so that the health cost of a sedentary lifestyle among Italians is equal to 4.5 billion euros, with an impact on the country’s total health expenditure of 2.2%. “Physical activity is often the first to be sacrificed due to lack of time and motivation, also because people look for immediate results”, concludes Valentina Righetti, who with Your Personal Trainer wants to encourage people to carry out regular physical activity. “Thesports educationwhich passes through the concept of sacrifice and perseverance, and body care designed to prevent health problems”.
#tired #detox #skepticism #redefining #wellbeing
– 2024-05-09 07:53:25
