The low-price Dominican airline, which began operations in the national territory in October 2023, announced the signing of a sponsorship agreement with the club from the sixth region owned by the Abumohor family.
Within the framework of the International Air and Space Fair (Fidae) 2024, the brand new low-price airline company Arajet publicly announced the signing of a commercial and sponsorship agreement with the O’Higgins de Rancagua club.
The alliance between the two will allow the image of the Dominican brand – which landed in our country on October 31, 2023 – to be displayed in the different advertising media of the club that plays in the First Division, and is part of the strategy of the Dominican airline to promote low-price flights between Santiago de Chile and Santo Domingo, capital of the Dominican Republic, with the aim of expanding the continental passenger market.
Directors of both organizations were present at the signing of the agreement, both Pablo Hoffmann, president of O’Higgins FC, as well as Nacim Yala, Commercial and Strategy Director of the airline.
Pablo Hoffmann enthusiastically celebrated this agreement, commenting that “for us it is an honor that an emerging company with so much growth potential, such as Arajet, has trusted us to establish this alliance and apply its market strategy to grow alongside us. and gain ground in the competitive Chilean market.” he added.
Meanwhile, the Dominican airline stated that “we are very excited that the first sports team on the continent with which we partner is with O’Higgins and even more so in a market like the Chilean market, which is a wise consumer and has given us their support to travel to the Dominican Republic and also to connect with some of the 23 destinations to which we travel with Santo Domingo as a Hub” commented the Commercial and Strategy Director of Arajet.
The link between both companies will continue throughout the 2024 season and promises interesting news for the fans of the Rancagüino club that was crowned “monarch” of the First Division of Chilean soccer in the 2013 season, and that this year has prominent names on its roster. such as Diego Buonanotte, Nicolás Peranic, Juan Fuentes and Bryan Rabello.
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