A luxury real estate aPropertieshas launched an advertising campaign in which it puts the focus “with humor” on politicians, specifically on Ada Colau, mayor of Barcelonae Isabel Diaz Ayusopresident of the Autonomous Community of Madrid.
The announcements can be seen for now in Madrid and Barcelona. For example, the one below these lines is next to the PP headquarters in Madrid. In it you can read: “We have apartments for different people, even for those who live angryExist with real estate”, he says in reference to Colau. Right next to it, another message appeals to the Madrid president: “Ayuwe give that there are fewer flats in desuse“. Those that appear from the Catalan capital are located on Diagonal.
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DISRUPTIVE LINE
According to the marketing director of aProperties, Albert Well, real estate advertising campaigns are usually traditional, some even “archaic”. With this mention of politicians, the company is committed to a “disruptive and neutral line, with a humorous tone”.
The objective is to “gain notoriety” and differentiate itself from other companies in the sector. The ads can be seen during the first months of this 2022 in the two cities with different messages, also in streets near political party headquarters, the company indicates. The marketing director clarifies that the campaign will only be carried out on public roads.
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BARCELONA COMPANY
aProperties is a Barcelona company that promotes itself on its website as having “the most exclusive homes in Barcelona, Madrid, Valencia and Mallorca”. belonging to the group aFinanceis dedicated to “intermediation” in the sale and rental of real estate alto standing. It currently has offices in Barcelona, Madrid, Valencia, Palma de Mallorca and Sant Cugat.
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