Analysts expect Apple to raise iPhone prices by about $100 when it unveils its latest device, the iPhone 15, next week.
A report published by The Wall Street Journal described this matter as a “test” by Apple for users of its devices to see what they would pay for the iPhone, in a move aimed at boosting the company’s revenues amid slowing global demand for smart cellular phones.
Analysts warn that the strategy to increase the price of the iPhone “will soon reach its extreme levels,” according to the newspaper.
The challenge for Apple will be to convince users that the features and updates in the iPhone devices are worth paying for the increase in their prices, as the new version is expected to contain a titanium case and ultra-fast processors.
“Professionals have reached saturation point,” said Josh Lowitz, of Consumer Intelligence Partners. “I don’t think there are many new users of advanced iPhones.”
While Apple’s chief financial officer, Luca Maestri, revealed last August that “the smart phone market witnessed a decline during the last two quarters in the United States.”
Since 2019, the company’s revenues have increased by more than 44 percent, reaching more than $205 billion in 2022.
2023-09-07 03:39:40
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