Apple Car Rendered Image/Photo = US CNBC capture
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Amid the news that the Hyundai Motor Group and Apple’s automobile cooperation contract was on the verge of closing, and the market was confused, Apple’s self-driving electric vehicle’Appra (tentative name)’ had a significant impact on Tesla’s electric car. An analysis that would give it came out.
On the 7th (local time), CNBC cited multiple sources, and AppleKia Motors(101,500 +3.47%)It is negotiating with the company, which he believes will put considerable pressure on the Tesla of Elon Musk, the world leader in electric vehicles.
“There is no question that Apple’s entry into the automotive industry will put pressure on the rest of the automotive industry,” said Michael Ramsey, vice president of Apple’s Automotive and Smart Mobility division. “Apple’s ecosystem can be integrated into cars.” did.
Experts are agreeing that Apple’s entry into the automotive industry will intensify competition in the electric vehicle market in the future.
CNBC said, “Every time Apple enters a new field, such as phone and watch, music and streaming, it has been encouraging existing companies to build consumer-oriented interfaces.” It will trigger,” he said.
Apple has already developed Apple CarPlay, a software that mirrors most of the iPhone’s display onto the vehicle’s infotainment screen, and has already installed it on millions of vehicles through partnerships with automakers.
However, opinions are divided on whether Apple is working with someone. On the 5th, Bloomberg News reported that Apple Hyundai Motor Company(249,500 +0.40%)It is reported that discussions with Kia have recently been stopped. Negotiated under water Hyundai Motor CompanyWhen news of Apple’s EV-related discussions came out through Kia and Kia, Apple, who had kept secret information about development projects and suppliers for years, must have been upset.
On the other hand, the US CNBC said that negotiations to manufacture an Apple-branded self-driving electric vehicle at the Kia assembly plant in Georgia were nearing the final stage, and the following day, the Wall Street Journal (WSJ) reported that Kia was in the US plant in Georgia. He said he was in contact with potential partners regarding the plan to assemble the Apple Car.
Apple expert Guo Ming-chi, an analyst at Taiwan TF International Securities), said that Apple’s first electric car Hyundai Motor CompanyIt will be installed on’E-GMP’, a platform exclusively for electric vehicles developed by the group, and the release date is in 2024. According to current observations, Apple is leading the development of new electric vehicles. Hyundai Mobis(352,500 -1.54%) It is expected that the technology will be used and the assembly will be handled by Kia’s US production facility.
Including Apple Hyundai Motor Company‧Kia’s side is sticking to the position that “it has not been decided”.
Meanwhile, Japan’s Nihon Geizai Newspaper reported on the 5th that “Apple is in negotiations with at least six companies, including Japanese automakers,” and “it may not be decided as a Korean company.” Bloomberg too Hyundai Motor CompanyIn addition to Kia and Tesla, negotiations with Tesla, GM, Ford, and Honda are on the rise.
Seongsu Bae, reporter of Hankyung.com [email protected]
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