At the end of its “Scary Fast” party last October 30, to launch its new computers, Apple placed for a few seconds a screen bearing its distinctive logo with a bitten apple, and below it was a surprising piece of information that said, “This event was filmed entirely on iPhones, and edited on Mac computers,” and this is what it explained. The company in a new blog post.
According to what I posted it Apple, in filming its ceremony to launch its new Mac processors and computers, relied on the “iPhone 15 Pro Max” phones, which it says are “the preferred phones of professional photographers and directors,” noting that this preference relied mainly on the ability of the camera of those phones to shoot videos with high-quality technology. ProRes with 4K resolution at a shooting rate of 60 frames per second.
The company has provided its latest phones with the ability to take professional photography using Apple Log encoding technology and transfer it directly to an external storage medium, which preserves the complete accuracy of all details and quality of photography, especially since the “iPhone 15 Pro Max” phones are the only ones in the world that have the ability to support the international standard coloring system. ACES.
Brian Oakes, director of the Apple event and a specialist in documentary filming, noted that iPhones gave the camera team “sophisticated capabilities to produce professional footage.”
He explained that the team used iPhone 15 Pro Max phones to capture all complex photography angles, such as shooting from a high angle using drones, as well as using fast photography and snapshots.
Oakes emphasized that the iPhone’s imaging capabilities made it “an extension of a person’s vision and personality.”
The idea of using the latest iPhones to film Apple’s recent event came from two content production specialists at Apple, John Carr and Jeff Wozniak, who co-produced a number of huge cinematic works, such as the films Top Gun: Maverick, Terminator: Dark Fate, and Avatar.
The photography team used iPhone 15 Pro Max phones for photography, and the free Blackmagic Camera application, in addition to the Tentacle Sync service, to synchronize the display of footage via iPhone phones in real time, with various devices on the filming sites.
The team also praised the capabilities provided by Apple’s switch to using the USB-C port with the iPhone 15, as it provides the ability to transfer data at a rate of 10 gigabits per second, which makes it easier for the editing team to work closer to real time on the videos and add adjustments directly during filming.
Night photography is “amazing”
Apple’s blog post focused on the fact that filming its event at night at its headquarters in Cupertino, California, contributed to demonstrating the superior capabilities of the iPhone 15 Pro Max cameras in capturing the largest possible amount of light, showing details accurately, as well as displaying light contrast in scenes by processing light gradation scenes. Closer to seeing it in reality.
Stefan Sonnenfeld, CEO of Company 3, which is responsible for the coloring process for the Apple concert video, expressed his admiration for the superior ability of the iPhone 15 Pro Max to capture different shades of color, noting that it is comparable to what he witnessed while coloring famous works of art such as the films Fast X and The Equalizer 3.
The company praised the capabilities provided by the Blackmagic Camera photography application, designated for iPhone phones, as it explained that the application provides photographers with all the tools and means of control that Blackmagic provides to cinema and drama photographers through its professional cameras, which gave the photography team great control over the quality of the image.
