Apple’s Patapouf Catechism of Values

Apple’s opinion, this is the section in which the MacGeneration editorial staff share their point of view on Apple news, a news increasingly punctuated by environmental and social initiatives… to the point of excess? This is Mickaël’s reflection.

Of the 34 press releases published by Apple in the first quarter, 15 are devoted to the good social, educational, environmental or health works of the manufacturer. Company values, which represent 44% of its communication ^{since January, are cardinal. It is impossible to miss the message that Apple wants to convey: it is not just a stupid computer manufacturer, it is also (and above all?) A ” force for good in the world “As Tim Cook regularly declares.}

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