Apple Facing Backlash Over New iPad Pro Ad: Critics Question Insensitivity
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Introduction
Apple, the renowned tech giant, is currently receiving harsh criticism over its latest iPad Pro ad. The one-minute ad, aptly titled “Crush,” was unveiled during a virtual launch event. To the dismay of many, this advertisement, showcasing Apple’s thinnest product yet, crushed various physical artifacts representing the history of creativity. The controversial ad has sparked a scathing backlash, leaving critics questioning Apple’s sensitivity and branding decision.
Outrage over Insensitivity
Tim Cook, CEO of Apple, raved about the ad and the forthcoming tablet in a recent online post, attempting to revive lagging iPad sales. However, Cook’s positive response starkly contradicts the overwhelming negative feedback that Apple has received. Hugh Grant, the celebrated actor, and Justine Bateman, filmmaker and former star, are amongst many who find the ad problematic.
Hugh Grant’s Critique
Hugh Grant, famously known for his acerbic remarks, expressed his disappointment with Apple’s ad on social media. He highlighted the sheer insensitivity displayed and criticized the tech giant for its major misstep, attracting significant attention online.
Justine Bateman’s Bold Reaction
Justine Bateman, a strong advocate against artificial intelligence and a recognized actress, didn’t mince her words. Bateman was straightforward in her response, providing a vivid example of how Apple could rectify the damage caused by this self-inflicted wound.
The Creative Use of Traditional Communication Platforms
Despite the overwhelming criticism, Apple’s controversial ad titled “Crush” has accumulated nearly 400,000 views on YouTube since its recent release. It’s important to note that Apple has disabled the commenting feature, a frequent practice when dealing with online videos. Whether this was a tactical move to avoid further backlash or coincide with their marketing strategy, it seems to be the best decision in the wake of the controversial ad’s reception.
Conclusion
Apple, an industry frontrunner known for their flawless marketing and communication, has found itself on the receiving end of public outrage over its new iPad Pro ad. Critics are questioning the company’s insensitivity and branding decision. Apple’s response and any further developments in this situation are eagerly awaited.
