Apple’s Mixed Outcome in China: iPhone Sales Plummet as Competition with Huawei Heats Up

A Apple once again has reasons to celebrate in Chinawhere it returned to the top 5 sales, thanks to a a good start in the commercialization of the latest iPhone. At the same time, It pays to be careful when celebratingbecause the sales made between July and September in the country actually fell and those of the main competitors grew significantly.

Not last year, The iPhone owner has suffered the effects of competition and political tension between the two countries in the “wallet. Vivo has not been giving up and Huawei has been gaining more and more space, in a competition where Xiaomi and Honor are also important players. In the three months that ended in September, IDC figures show Apple sales in China fell 0.3%. The company ended the period with a market share of 15.6%. A year ago it was 16.1%.

A Huawei managed to grow by 42%compared to the same period last year, and ends the quarter almost next to the American technology company, with a share of 15.3%. AN vivo increased sales in its domestic market by 21.5% in the period and led, receiving a share of 18.6%. Unlike Apple, both companies were able to take advantage of the sharp decline in Honor’s sales.

Os numbers for Apple still show the impact of political measures that began to limit the use of equipment of American origin in some Chinese public services, in response to the same type of measures taken by the United States. The iPhone has been one of the “victims” of the decision.

They also show the more competition that the manufacturer faces in the Chinese marketnot only with vivo, which is no longer focused exclusively on the entry-level market, but especially with the Huawei’s strong return to the market for a smart phone.

Last year, the company launched the My friend 60. This year he gave the Exactly 70models that compete directly with the iPhone, with the advantage of having technology developed in China. On the day the latest iPhone hit the stores at the end of September, Huawei introduced a new foldable device.

However, IDC indicates that the quarter was positive for the North American company, which got back to the main sales points in one of its most important markets, a recovery that is likely to continue in the coming months.

Apple is about to launch the file Apple Intelligencewhich brings one of the biggest innovations in recent years for the latest models of the brand. On the other hand, the Chinese market is benefiting from a great wave of equipment renewal, after three years of stagnation. AN Curiosity around Apple Intelligence should benefit Apple when you make decisions about buying a new smartphone.

In general, the Smartphone sales in China in the third quarter of the year increased by 3.2% to 66.8 million units.