Uzone.id – The launch of the iPhone 15 Series which will occur soon will bring a breath of fresh air for Apple. From market analyst firm predictions, TrendForceApple will dominate the market smartphone world after they launched the iPhone 15 Series quartet.
In his report, TrendForce said that currently Samsung is still at the top of the world cellphone market by sending a total of 53.9 million cellphone units in Q2-2023, although on a quarterly basis, shipments fell by 12.4 percent.
The South Korean manufacturer also controls 19.8 percent of the market share smartphone world. Samsung actually only launched the foldable cellphone duo Samsung Galaxy Z Fold5 and Galaxy Z Flip5 in the third quarter, but it is not yet known how big an impact or contribution these two cellphones will have.
Meanwhile, Apple followed in second place by shipping a total of 42 million units, down 21.2 percent from the previous quarter. 15.4 percent of the global cellphone market share is controlled by this giant from Cupertino.
Also Read: iPhone 15 Debuts This Month, Prices for the iPhone 14 Series Immediately Drop
According to TrendForcethe second quarter is indeed a ‘lean season’ for Apple, because most potential consumers are waiting for the new iPhone series or waiting for discounts on old models.
However, Apple has a good chance of displacing Samsung from the throne smartphone globally if the iPhone 15 series outperforms market expectations.
“Interestingly, Apple and Samsung are neck and neck in their annual production projections. “If the iPhone 15 series outperforms market expectations, Apple has a good chance of knocking Samsung out of its old position as global market leader,” he explained TrendForce in his report.
This analysis is in line with the IDC report a few weeks ago. Quoted from 9to5MacIDC predicts that shipments of the iPhone 15 Series will grow by 1.1 percent this year to 19.9 percent, while setting a new shipping record.
Apple benefits because the iPhone is projected to be more resilient to macro challenges this year compared to the Android cellphone brand, whose market share is estimated to fall by 6 percent this year.
Also Read: 10 Best Selling Smartphones in the World, Dominated by Apple and Samsung
“IDC estimates that iOS shipments will experience growth of 1.1 percent in 2023, and reach an all-time high market share, as iOS remains more resilient to macro challenges compared to Android, which is expected to fall 6 percent this year,” explained IDC in a separate statement.
Apple is expected to release the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max on September 12, precisely at the 2023 Apple Event entitled ‘Wonderlust’. Apart from Phones, the latest generation of Apple Watch and AirPods are also expected to be launched.
2023-09-09 01:28:37
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