Apple announced that as of September 30 this yearFinancial results for the fourth quarter of fiscal year 2023which shows that Apple’s revenue in the last quarter reached US$89.498 billion, down approximately 1% compared to the same period last year, but sales of iPhone products and services hit a new high.
Apple’s financial report shows that iPhone and service product sales hit record highs, but Mac, iPad and wearable device sales all declined
Among them, Apple’s product sales revenue in the last quarter was US$67.184 billion, with iPhone series product sales accounting for US$43.805 billion. However, sales of Mac, iPad and wearable devices all declined, while service product revenue reached US$22.314 billion. Compared with the same period last year, there was a significant increase, but the overall total was still lower than the same period last year.
From the perspective of regional sales performance, the U.S. market is still Apple’s largest market and is also showing positive growth. However, sales in the European market, Greater China market, as well as Japan and the Asia-Pacific region have all declined.
As for the full-year performance of fiscal year 2023, Apple’s total revenue as of the end of September this year was US$383.285 billion, of which total product sales revenue reached US$298.085 billion, and total service product revenue was US$85.2 billion, showing that Apple’s total revenue this year was US$383.285 billion. Product sales profits are indeed less than last year, but revenue from service products is much higher than last year. This also echoes Apple’s previous development strategy of making services an important source of revenue.
However, many market views are still worried about the adverse impact of the decline in iPhone sales. However, since the iPhone 15 series was announced in mid-September this year, some sales data have not yet been included in Apple’s financial report calculations. In addition, the recent announcementMac models equipped with M3 series processorsit is expected that Apple will perform better in its next financial report for the first quarter of fiscal year 2024.
In addition, Apple also expects that the iPad will increase sales through the new M3 processor, but the actual product release may not until early next year, and the Vision Pro, which is expected to officially enter the market next year, may also drive the sales performance of Apple’s wearable devices.
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2023-11-03 15:07:20
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