Money Today Reporter Kim Seung-han | 2023.09.20 07:59
[IT썰]
iPhone 15. /Photo = Newsis It has been pointed out that Apple is using the death of consumers as marketing.
According to industry sources on the 19th (local time), American IT media outlet The Verge recently published an article titled ‘Apple continues to use our deaths as marketing’ and criticized Apple’s marketing.
In the article, The Verge pointed out, “Apple advertises that it can prevent accidents with the Apple Watch’s SOS function, but this makes consumers uncomfortable and, more than anything, is trying to sell products by exploiting people’s fear of death.”
In recent years, Apple has used advertising messages that suggest that without your Apple Watch you could drown in a sinking car, become trapped in a trash compactor, or suffer hypothermia after falling into an icy lake.
The same message appeared at the recent ‘iPhone 15’ announcement event, and this time, it was pointed out that ‘death marketing’ was used not only for the Apple Watch but also for the iPhone.
Regarding this, The Verge said, “This advertisement makes viewers uncomfortable and expresses fear rather than hope, conveying a message that either buys Apple products or puts their lives at risk.” “This way of causing fear is because the product “It’s a stark contrast to past advertisements that showed people using to improve their health and communicate with people,” he said.
[저작권자 @머니투데이, 무단전재 및 재배포 금지]
