Apple’s new iPad Pro ad is angering artists
A number of famous artists expressed their dissatisfaction with the idea of advertising for the new iPad Pro, which they saw as glorification for artificial intelligence At the expense of people, as forms of human creativity appear that are pressed and replaced by an Apple tablet.
For example, consider the British actor Hugh Grant In a post on Platform X, the ad reveals “the destruction of human knowledge thanks to Silicon Valley.” Grant published this opinion in response to a post by Apple President Tim Cook, who announced on Tuesday the new records made by the giant group.
“Introducing the new iPad Pro: the thinnest product we’ve ever made, the most advanced display we’ve ever made, and the incredible power of the M4 chip Imagine all that brings e potential,” Cook wrote.
and touch “Camel” To short artificial intelligence, on Tuesday, he did not mention artificial intelligence generation, but all artists fear that this technology will affect their work that allows the production of all kinds of content, from text , images, video clips and music, based. on a simple request in everyday language. Knowing that actors and screenwriters in Hollywood previously went on strike that lasted months last year, to demand their protection from next generation artificial intelligence.
Apple’s advert for the new album shows musical instruments, paint cans, globes, sculptures, cameras, books and other objects being slowly crushed by a giant hydraulic press. The piston then rises to reveal the iPad Pro in place of musical instruments and other creative tools. These scenes lead to the sound of the nostalgic pop song “All Ever Needed Is You” by Sonny & Cher.
“Who needs human life and everything worth living? Immerse yourself in this digital simulation and give us your soul. Sincerely, Apple,” Men in Black screenwriter Ed Solomon said in a satirical post on X. While Reid Morano, who co-directed the series “The Handmaid’s Tale,” wrote in a comment on post Tim Cook: “Look what’s happening around you, dear (…) because this disgusting thing is very bad.”
Several artists, writers and writers have filed several complaints against major companies in this sector, including the innovative “Open AI”. ChatGPTaccusing him of stealing their work to train their models for next generation artificial intelligence.
(AFP)
