Apple’s commitment to privacy is revolutionizing the digital advertising market

Personalized advertising finances part of the internet. But since more and more iPhone users protect themselves from tracking, their value has been shrinking. This messes up the business models of advertising and technology companies.

—

Would you like to be tracked as you travel through the internet? That companies save and evaluate your interests, political attitudes, health problems, sexual preferences and income situation so that you are then shown advertising that should be relevant to you? No, say four out of five iPhone users since they have had the option of revoking authorization for tracking from all apps with a single swipe of the screen.

–