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Apple announced today, Monday, that it will hold its fall event on September 9, in Cupertino, California, and is expected to reveal its new series of iPhone phones.
Analysts expect a strong update cycle for a range of new iPhones, with artificial intelligence features as the main selling point.
At its annual developer conference last June, Apple unveiled a long-awaited artificial intelligence strategy that integrates the new “Apple Intelligence” technology into the its suite of applications, including Siri and the integration of OpenAI’s GPT chatbot into its devices.
Apple’s next release of new devices will be important in its efforts to overcome a global slowdown in sales, especially in China.
The event will also show the extent to which Apple is integrating artificial intelligence into its next generation devices.
