IDC forecast smartphone shipments fell more than 11% to $1.21 billion. dollar last year, the lowest level since 2013. UBS expects smartphone shipments to grow 2.5% this year, but while Android models will gain 3.2%, Apple’s smartphone shipments may fall 0.7% to 229 million units, the first road since 2019.
UBS analysts expect smartphone shipments to grow 3.5% next year. For Apple, the key market in terms of iPhone sales is North America, while this year the main demand growth will be in Asia, as analysts expect, where Apple products are not as widespread.
That doesn’t stop UBS from recommending Apple’s stock to sell and setting a target price of $180. dollars, as the company has aggressively pursued revenue growth in the services segment in recent years. The latter will not be able to fully compensate for the decline in demand for the brand’s smartphones, but at least it gives some opportunity to counteract the negative phenomena of the mobile market.
