Apple customers have helped connect more than 11 million people living with HIV and AIDS with help and support
The best line of products and accessories (PRODUCT)RED has been launched this holiday season. A portion of the proceeds from every sale of (PRODUCT)RED goes to the fight against AIDS.
For the past 16 years, Apple and its customers have worked tirelessly to end AIDS around the world. Apple and (RED) jointly support The Global Fund. Focusing on communities most in need in sub-Saharan Africa, the fund provides access to healthcare for millions of people, including vital work in rural communities and support for pregnant women and their families. Grants from the fund have also been used to mitigate the impact of COVID-19 on these communities over the past 3 years.
Since 2006, more than a quarter of Apple’s more than $1 billion in donations have helped connect more than 11 million people to help and support services and provided more than 197 million HIV tests. Apple’s support has also prevented more than 5 million HIV-positive mothers from passing the virus to their babies.
Donations support community health workers like Mama Esther, who bring compassion, care and healing resources to their communities. For more than 15 years, Mama Esther has worked in the Maasai community of Tanzaniadoor to doorvisits, provides home health services, encourages visits to local clinics, and helps pregnant women access antenatal and childbirth care. A monthly stipend from the Global Fund partially supports Mama Esther’s important work in rural communities.
During a visit to the community, Mama Esther met Neema who was pregnant and seriously ill. Mama Esther encouraged her to get tested for HIV at the Mto wa Mbu community clinic. Neema’s test came back positive. Luckily, she Neema started HIV treatment immediately and soon after she gave birth to a baby without HIV.
Neema’s story is just one of many examples of Apple customers helping provide service and support.
In honor of World AIDS Day, Apple is offering customers new ways to continue supporting the Global Fund by raising awareness and understanding of the fight to end HIV and AIDS.
Select (RED) products this holiday season
This holiday season, Apple has launched a series of premium quality (PRODUCT)RED products, spanning iPhone 14, iPhone 14 Plus, iPhone SE and Apple Watch Series 8.
Apple also offers several (PRODUCT)RED accessories, including MagSafe silicone cases for iPhone 14 and iPhone 14 Plus, as well as Apple Watch Sport Bands, Sport Bands and Woven Solo Loops. A portion of the proceeds from each sale of (PRODUCT)RED will go to the Global Fund to partner with (RED) in the fight against AIDS and mitigate the impact of COVID-19.
Apple Watch users can sign in to apple.com/tw/product-red Show your support by downloading seven red Apple Watch faces1. Once downloaded, users can raise HIV/AIDS awareness by sharing these faces with other Apple Watch users.
Apple Watch users can raise awareness of World AIDS Day with a selection of seven red Apple Watch faces.
improve visibility
To raise the profile of World AIDS Day, Apple used its platforms and services to focus its ongoing efforts to end HIV and AIDS and create opportunities for customers to learn more.
Hundreds of Apple Stores around the world celebrate the day with new product showcases and displays, making it easier for customers to learn about (PRODUCT)RED and support The Global Fund with holiday shopping.
On the App Store, customers can learn more《Preppy+》, an app that helps people living with HIV by making it easier for them to monitor pre-exposure prophylaxis (PrEP) and maintain healthy, happy relationships. By taking PrEP daily or irregularly, users can effectively prevent infection, and this app can help users monitor PrEP intake status, make an appointment for PrEP examination, add information to calendar, and archive test results.
Preppy+, available on the App Store, helps people living with HIV maintain healthy and happy relationships.
Apple app users can explore a selection of TV shows and movies in the Watch Now tab to learn about the human impact of the HIV and AIDS epidemic. Apple Music helps subscribers recognize World AIDS Day with specially curated music programs, radio episodes and more.
- Requires iOS 16 or later and Apple Watch Series 4 or later models with watchOS 9 or later.
