Apple has launched a new Pride Edition of the iconic Apple Watch, with a strap that bears the colors of the inclusive flag.
Apple Watch Pride Edition 2021 features black and brown stripes and the colors of the transgender flag for the first time.
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Strap for Apple Watch Pride Edition on sale
It was launched on May 17, coinciding with the International Day Against Homophobia, Transphobia and Biphobia (IDAHOT), and is available on the Apple website.
The rainbow-inspired strap is priced at £ 99, while customers can also get the silver watch on the strap from £ 429.
The initiative was first launched by Apple in 2016 to support LGBT + causes across the United States and by 2021 they wanted to better represent the breadth of the community.
The black and brown stripes symbolize the black and Latino communities, while the light blue, pink, and white stripes represent transgender and non-binary people.
Apple will donate proceeds to the International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), Project Trevor, and the LGBT + youth charity GLSEN, a non-profit organization that works to ensure education is safe and secure. affirmative for all students in the United States.
Dominique Morgan, the first trans black woman and former inmate to serve on GLSEN’s national board, told Attitude: “These kinds of relationships are powerful in a way that you can’t even explain. When you look at corporations like Apple that they have a kind of power and influence to open hearts and minds to bring new information new ideas to people, it is so important for those entities to understand the experiences of the most oppressed in our society. “
“Looking at the work we do with GLSEN it is very clear that young people in our society face barriers to leading their own lives and engaging in the work of building their own future.”
He also talks about Apple’s use of the inclusive Pride flag for the first time, saying: “As someone who is 39 years old – I came out of the closet when I was 13 – I have witnessed during my life the evolution of the colors of the flag. [del Orgullo].
“Our queer community is being identified and recognized [y] I think it is very important for everyone to see themselves. A color theme is a simple thing, but the beauty of something being simple is that it is an easy answer, so look at colors that represent the black, brown, trans, and non-conformist communities. It makes me stand up higher and my head look higher. “
Other Apple-supported charities include Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, PFLAG National, National Center for Transgender Equality, SMYAL, as well as ILGA World internationally.
To coincide with the launch, Apple is also releasing a new matching Pride Woven animated watch face that can be downloaded for free to your iPhone.
As mentioned above, the braided solitaire loop strap is priced at € 99, while the Apple Watch Pride Edition with the strap is priced at € 429. Both are available on the Apple website.
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