“The website reported”The Information“A technical company Apple It suddenly reduced production of the Vision Pro mixed reality glasses, and may stop manufacturing the current version of the glasses altogether by the end of 2024.
Based on several sources in the supply chain for eyeglass components, production reductions began early this summer, indicating that Apple now has a sufficient number of Vision Pro devices in the he has a schedule to meet the demand for the rest of the machine’s life until next year. .
This comes as a result of widespread reports showing weak demand for Vision Pro glasses, due to lack of content and high price.
According to the report, Vision Pro suppliers have produced enough parts to assemble between 500,000 and 600,000 units.
Some factories halted production of headphone components as early as last May based on Apple’s weak sales prospects, with warehouses filled with tens of thousands of undelivered parts.
According to the information, Apple recently informed the Chinese company Luxshare, which is responsible for assembling the speaker, that it may have to reduce production in November.
The company is currently producing around 1,000 units per day, which is half of what it was producing at peak production. However, the report indicates that Apple could restart production of the glasses if sales increase, as the production lines have not yet been dismantled.
In addition, Apple has postponed work on the second generation of Vision Pro glasses for at least a year, to focus on the development of low-cost glasses.
Previous reports had indicated that the price of the cheapest version could reach $2,000, compared to the current price of the glasses, which start at $3,500.
Expectations suggest that Apple could launch a limited update to the glasses that includes small improvements to the external design, such as a processor upgrade, which will allow the large surplus of components in the use the supply chain.
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