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Apple Vision Pro faces trademark battle in China with Huawei owning ‘Vision Pro’ trademark

The Apple Vision Pro released at WWDC 2023 is not only the “One More Thing” in Tim Cook’s mouth, but also their key product for the future. Apple has indicated that the spatial computing device, which will retail for $3,499, will be available in the U.S. early next year and in other markets later next year.

Huawei owns the Vision Pro trademark in China

Now it seems that there may be variables in the listing of Apple Vision Pro, at least in the Chinese market with a large number of consumers. Some media recently discovered that Huawei had obtained the trademark registration of “Vision Pro” in China as early as May 16, 2019, which is higher than that of Apple. Vision Pro was released 4 years early. According to the document description of the trademark registration number 38242888, the exclusive period of the trademark owned by Huawei is from November 28, 2021 to November 27, 2031, and the scope of applicable products and services includes LCD TVs, head-mounted VR devices and communication equipment, etc. .

Apple may need to change name

According to the situation, Apple may not be able to launch products under the name of Vision Pro in the Chinese market, and Apple Vision Pro may need to change to another name before it can be sold in China. Some foreign media believe that Huawei applied for the Vision Pro trademark because they have two products involving the name “Vision”, namely their first smart glasses Vision Glass and the Vision Smart Screen series of TVs, so they applied for “Vision Pro” in 2019 As a preparation for future products. As for how Apple will handle this matter, I believe that the answer will not be available until the Apple Vision Pro is launched in markets outside the United States next year.

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source:gizmochina

2023-06-12 04:55:07
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