Apple is taking to TikTok again with a new influencer campaign to promote the company’s AirPods Pro.
Earlier in the week, Apple released a new AirPods Pro commercial highlighting the versatility of Bluetooth headphones. Along with the announcement, Apple is now launching a campaign on the popular video-sharing site TikTok using the hashtag “#AirPodsJUMP”.
video/6940018831221886214" data-video-id="6940018831221886214">@apple@rhegan777 will see if you can keep up. Then it’s your turn to shine. #AirPodsJUMP
The official Apple TikTok account has now shared six videos as part of this campaign. Each clip implements a TikTok influencer using a jump rope and AirPods Pro. He also asked other TikTok users to post their own clips of the challenge.
“AirPods Pro turn the world into a playground. Now is the time to have fun. Just grab your rope, move to the music, and turn your rope into something playful, ”Apple says of the campaign.
Apple first launched its TikTok account in April 2020. For most of the year it has been inactive, but the company launched a campaign similar to the current AirPods Pro project in November to promote the iPhone 12 mini. .
The company’s TikTok account has grown since then and now has over 602,000 followers and 715,000 likes.
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