Apple Unveils New VR Device, Challenging Dominance of Meta’s Quest

Apple officials harped on potential uses for the device related to work, communication and entertainment, including a partnership with Disney.

This is the most important product launch for Apple since the brand unveiled its smartwatchel Apple Watch, en 2015.

At present, virtual reality is dominated by Meta: its Quest-branded glasses accounted for more than 80% of the market by the end of 2022, according to Counterpoint.

On Thursday, group chief Mark Zuckerberg unveiled a new device, the Quest 3, the “first consumer device with high-resolution color mixed reality,” which will start selling for $500 in the United States this fall. ).

In late 2021, Facebook morphed into Meta with the idea of ​​becoming a metaverse company, described by Zuckerberg as the future of the Internet, after the web and mobile. But the social media giant’s efforts have so far failed to translate into significant mainstream adoption.