According to information from Bloombergrepeated by The echoes, Apple is said to be creating an advertising network for live shows from its streaming service, Apple TV +. For now, it would only be the direct of Major League Soccer, the North American football championship, for which Apple has obtained live rights in ten years, for 2.5 billion dollars. Its offer, which is expected to launch in February, would also cover the Apple TV app, where some matches will air. It aims to bolster the group’s weight in advertising, where it earned $ 5 billion in revenue in 2021 according to Evercore ISI. Apple recently announced that it will allow advertisers to view their ads on the App Store home page.
