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Apple touts its fraud prevention tools on the App Store

Apple continues its defense of the closed model of the App Store. After a heavy fire of studies in recent weeks, on the supervision of advertising tracking, on competition in the store and on small developers, the manufacturer book tonight’s annual report detailing its efforts to prevent fraud in the app store. This profusion is obviously not a coincidence a stone’s throw from the opening of WWDC, it is for Apple to present its best profile.

In 2021, Apple estimates losses avoided among App Store customers at nearly $1.5 billion, the same amount as the previous year. Apple and its teams have prevented 1.6 million applications from trying to defraud their users. Nearly 600,000 developer accounts have been banned, more than 157,000 apps have been rejected due to their scam or copycat nature.

To monitor App Store activity, Apple has come up with a cocktail of manual review done by humans with some automation work. App Review teams use proprietary tools, which allow them to extract large volumes of data about violations and issues with specific apps. Great means that do not avoid the humiliations that Kosta Eleftheriou regularly inflicts on Apple: the developer of FlickType has got into the habit of flushing out parasitic apps, without the help of all these tools but with common sense.

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This defense of App Store practices also comes as regulators seek to open up the iOS platform to forceps. Apple believes, on the contrary, that the closed garden of the store provides better security for users.

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