Apple to Unveil New iPads and Macs with Online Videos and Marketing Campaigns, No Traditional Event Planned: Bloomberg
Apple is taking a different approach to unveil its new lineup of iPads and Macs this year. According to Bloomberg’s Mark Gurman, the tech giant has decided not to hold a traditional event for the announcement. Instead, Apple plans to showcase the new products through a series of online videos and marketing campaigns on its website.
This departure from the usual event format is a response to the ongoing COVID-19 pandemic, which has disrupted in-person gatherings and forced companies to find alternative ways to connect with their audience. Apple’s decision to rely on digital platforms for its product launch demonstrates its adaptability and commitment to ensuring the safety of its employees and customers.
So, what can we expect from Apple’s upcoming product lineup? Gurman provides some insights into the new devices that will be unveiled:
1. Two new iPad Pro models with the M3 chip and OLED displays: The new iPad Pro models are expected to be thinner and feature landscape-oriented front cameras, similar to the iPad 10. These enhancements will enhance the user experience and make the devices even more versatile for both work and entertainment purposes.
2. A new Magic Keyboard for the iPad Pro: Apple is known for its innovative accessories, and this time is no different. The new Magic Keyboard will further enhance the productivity and functionality of the iPad Pro, making it a powerful tool for professionals on the go.
3. Two new iPad Air models, including a first-ever 12.9-inch model: Apple is expanding its iPad Air lineup with two new models, including a larger 12.9-inch variant. This move caters to users who prefer a larger display for multimedia consumption and multitasking capabilities.
4. At least one new Apple Pencil: Apple’s stylus accessory, the Apple Pencil, is also expected to receive an upgrade. The new Apple Pencil will likely feature improved precision and responsiveness, providing a seamless drawing and note-taking experience.
5. New 13-inch and 15-inch MacBook Air models with the M3 chip: Apple’s MacBook Air lineup is getting a refresh with new models powered by the M3 chip. This upgrade will bring enhanced performance and efficiency to the popular laptop series, making it an attractive choice for both casual users and professionals.
In terms of timing, Gurman suggests that Apple is planning to release a “special version” of iOS 17.4 at the end of March, which will support the new hardware. This indicates that the devices themselves will likely arrive sometime in March or April. Additionally, there are speculations that Apple may introduce new colors for iPhone cases and Apple Watch bands, as it has done in previous years during this period.
The release of iOS 17.4 is particularly significant due to the major changes it brings to the App Store and its compliance with the Digital Markets Act in the EU. Apple has until March 6 to comply with the act to avoid fines, making it likely that iOS 17.4 will be released before that deadline. The special version of iPadOS 17.4 and macOS 14.4 will also be preinstalled on the new iPads and Macs, further enhancing their capabilities and user experience.
While we eagerly await Apple’s official announcement, it’s clear that the company is committed to delivering cutting-edge technology and innovative products to its customers. The decision to forgo a traditional event in favor of online videos and marketing campaigns demonstrates Apple’s ability to adapt to changing circumstances while maintaining its position as a leader in the tech industry.
Stay tuned for more updates on Apple’s new iPads and Macs as we approach the expected release window. Exciting times lie ahead for Apple enthusiasts and tech lovers alike!