Apple is set to release updated models of its popular MacBook Air laptops, featuring the new M3 chip. The announcement was made by Apple Worldwide Marketing Senior Vice President Greg Joswiak, who stated that the MacBook Air is their most popular and loved Mac, and the new M3 chip will make it even better.
The new MacBook Air models will come in 13- and 15-inch sizes, with starting prices of $1,099 and $1,299 respectively. Preorders have already begun, and the laptops will be available for purchase at Apple Store locations and authorized resellers starting Friday.
According to Apple, the M3 chip will make the MacBook Air up to 60% faster than the previous model with the M1 chip, and up to 13 times faster than the fastest Intel-based MacBook Air. The laptops will also feature Liquid Retina displays, making for a stunning visual experience.
One of the key highlights of the new MacBook Air is its AI capabilities. Apple claims that it is the world’s best consumer laptop for AI, thanks to the Neural Engine in the M3 chip and CPU and GPU accelerators. This opens up new possibilities for users who rely on AI-intensive tasks.
In terms of connectivity, the new MacBook Airs offer support for up to two external displays and boast up to 2 times faster Wi-Fi than the previous generation. This ensures a seamless and efficient workflow for users who require multiple displays or rely on fast internet connectivity.
Battery life has always been a crucial factor for laptop users, and Apple has addressed this with the new MacBook Airs. The company claims that the batteries in these laptops can last up to 18 hours, providing all-day usage without the need for frequent charging.
The release of the updated MacBook Air models comes shortly after Apple introduced new iMac and MacBook Pro models with the M3 chip. It is clear that Apple is committed to equipping its devices with powerful and efficient processors to enhance user experience across its product lineup.
In terms of sales, the Mac segment accounted for approximately 6.5% of Apple’s overall net sales in the first quarter of the fiscal year. This is a significant portion, considering the dominance of the iPhone in Apple’s revenue stream. The company’s focus on updating and improving its Mac lineup shows its dedication to providing a diverse range of products to cater to different customer needs.
Overall, the release of the updated MacBook Air models with the M3 chip showcases Apple’s commitment to innovation and delivering high-performance devices to its customers. With improved speed, AI capabilities, connectivity options, and long battery life, these laptops are set to impress both casual users and professionals alike.
