One of the things that have helped the tech market innovate is the ability to reinvent points of sale.
A key element in understanding retailing has occurred with brands such as Apple, key in developing consumer propositions.
The technology market has been increasingly established by market value guidelines, particularly by the capacity it has achieved in the market.
Apple would never imagine that it would become one of the leaders of retail as we know it today and the brand has established a series of rules that serve to understand how brands should manage their sales today. .
Faced with these proposals, one element that we cannot lose sight of is that which warns us of the importance of the market when it specializes and, above all, when it innovates in increasingly daring categories.
This audacity as in which Apple plays, led it to prevail against brands like Microsoft, which announced the closure of all its physical stores and migrated definitively to digital.
Apple will open small stores in supermarkets
Apple continues to expand and the brand knows that as it has developed, it has been able to consolidate more and more its ability to be a relevant company in the market.
In this sense, we have seen all kinds of actions, the most valuable is the proposal that we have seen from Apple to open small stores within the Target chain, which leaves the consumer in a big situation. meeting with brands, for what becomes almost impossible not to buy them.
Stores operating in unusual categories
As Apple grows, other tech store chains are closing, such as the legendary Fry’s Electronics, which announced the closure of its stores and thus ends a very important category where all kinds of tech products have been marketed.
In view of these proposals, what matters today is the specialization of stores, especially when it comes to brands that limit the sales of their products in their own stores.
Faced with these proposals, an element that we cannot lose sight of is the one that reveals to us how valuable it has become in consumption to be able to identify key market trends and exploit them.
To give detail.
Information revealed by Apple indicates that the number of stores that Apple has consolidated worldwide has grown from 116 stores registered in 2005 to 463 stores in 2015, a growth that has patented the role that technology continues to play in the market.
One element that we cannot lose sight of in this effort is one that reveals to us how necessary it has become to understand the capacity that points of sale continue to have and especially in the categories where leading brands like Microsoft have. failed, migrating all their activities to digital.
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