Apple to Launch New iPad Pros with OLED Displays, but at a High Price

Apple, one of the tech market leaders, is set to launch a new line of iPad Pros with OLED displays, reports phoneandroid, on April 28, 2023. However, the high costs of this technology could make these tablets out of reach for ordinary customers. Journalists have calculated that the 13-inch Oled screen will currently cost Apple $350, and given that it’s the most expensive component of the device, we can expect the Cupertino company to charge for this. technology at a high price to the end user. That means the new iPad Pros could cost up to $1,800, the price of an entry-level 13-inch MacBook Pro.

While high prices are common at Apple, the brand’s most loyal fans might start to get infuriated by these prices. Although customers are willing to spend big bucks on Apple’s smartphones, they’re unlikely to be willing to pay that much for a tablet. The high costs of Oled could also pose problems for Apple in terms of pricing policy. Apple’s profit margin is estimated at 33% or more, which means the Cupertino company will have to raise prices significantly to maintain it, even if it could deter customers.

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However, Apple is in negotiations with its suppliers to find solutions to these problems of quality, quantity, but also price. Although uncertainty reigns over suppliers’ ability to meet Apple’s expectations, the Cupertino company is determined to launch this new range of iPad Pro with OLED screens in 2024. It remains to be seen whether customers will be ready. to pay a high price for this technology.

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