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Apple to launch its own AI glasses to challenge Meta Ray-Ban

Apple plans to launch its Apple Glass, a new model of smart glasses, according to a report from Bloomberg’s Mark Gurman. However, its release is not scheduled before 2027.

Apple plans to revolutionize the market by introducing innovative portable products. The release of the Apple Vision Pro caused quite a stir and it was supposed to become Apple’s go-to device when it comes to augmented reality in the future.

However, although these glasses have many qualities, they are much too large, making it impossible to wear them in public. The trend is also towards rather discreet glasses like Meta Orion.

This is also why Apple is already working on new glasses that it hopes to compete with the competition. It is about smart glasses who could challenge Meta Ray-Ban with new AirPods models equipped with cameras.

Tech giant Apple’s new AI glasses models are designed to rival the popular Ray-Ban Meta smart glasses.

These pairs of smart glasses should have built-in camerasdesigned to be compatible with Apple’s Visual Intelligence technology. Remember that this technology should be used for the first time on the iPhone 16 range in the near future.

Visual Intelligence technology, like Google Lens, will give glasses the power to scan objects and places. This will allow us to instantly access information about our environment.

What does Visual Intelligence technology promise?

The Visual Intelligence is a revolutionary technology. Take for example its use on an iPhone 16 and its benefit for users.

Indeed, thanks to this technology, owners have the possibility use your phone’s camera to scan a restaurant and get all the information on the menu as well as customer reviews.

More precisely, smart glasses from the apple brand prove to be the logical logical application for this technology.

In fact, these glasses will allow us to view an object and get more information about this object. We will thus receive all the information from the screen of your iPhone. It is also possible to listen to them via our AirPods.

Why AirPods with cameras?

In addition to these new AI glassesApple is also currently working on a new AirPods concept according to Gurman. He said the company plans to produce this device for “would provide consumers with many of the benefits of smart glasses without the need for lenses and frames.”

The particularity of this AirPods is the fact that it carries cameras. These IR cameras integrated into this device also allowoptimize spatial audio by detecting the user’s environment.

Indeed, the sale of these products is not yet planned at the moment. However, in the meantime, we could also take advantage of the functionalities of Apple’s Artificial Intelligence in iOS 18.2 in December.

What do you think of these new devices from Apple? You can share your opinion in the comments.

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