Apple and its boss Tim Cook are preparing one of their biggest product launches in history at the WDC (Worldwide Developers Conference) in June. According to Bloomberg, the company will introduce the long-awaited headset for mixed reality (AR), new MacBooks to the public, and according to the information so far, it will also announce the opening of additional Apple Stores in India.
By the way, things will get “interesting” with the official Apple stores in India already this Tuesday when should see the opening of the company’s first store in the country in Mumbaion April 20, the store in New Delhi is also set to welcome its first customers.
WDC will have a “strong product spirit” as the company will unveil the “star of the evening” – an AR headset, which will mark Apple’s entry into a new product category. Apple hasn’t done something like this in almost a decade. Software developers can look forward to the new xrOS operating system, the new operating system for iPhones, iPads and the fourteenth iteration of macOS should be introduced. The operating system of the watchOS smart watch was also to undergo a fundamental overhaul.
After India, Apple is also looking for refuge in Thailand. He wants to move the production of macbooks from China there
News from companies
The technology giant wants to move the production of MacBook notebooks to Thailand, while in India it has already tripled the production of iPhones year-on-year. Complications associated with covid lockdowns and the cooling of relations between Beijing and Washington lead it to move away from production in China.
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However, according to analysts, the launch of the AR headset is crucial for the future direction of the company. “Apple is thus preparing the ground for the “post-iPhone” era,” said one of Bloomberg’s chief technology correspondents, Mark Gurman, in his analysis. According to his sources, a number of directors in the company are worried, or are already more or less resigned to the fact that The AR headset will have a slow start. But he still believes that “it has a chance to gradually replace iPhones”.
The launch of the new Macbooks should also carry a smaller “candy” – because Apple is very likely to demonstrate what it did with the latest Bionic chips – will not use their latest versions of silicon in new products. Gurman’s sources he claims, that it will not be machines with a new generation of M3 “apple” chips, but devices with iterations of existing M2 chips. A number of journalists and tech reviewers explain this behavior of the company with its “very comfortable” position in the market in terms of the performance of its silicon, which has dominated the mobile categories for a long time.
On the other hand, in the personal computer category, Apple has a lot to catch up on. The company lost 40 percent of its positions in the PC market in the first quarter, so it will have some catching up to do.
Special Real Estate Club
Realitní Club is a multi-platform project of the newstream.cz server dedicated to real estate, aimed at the B2B and B2C segment. It has three basic parts – web, print and event with a strong focus on social networks. The Realitní Club’s special page was the first to launch. The special is divided into four categories that deal with key areas of the real estate market in a “deep dive” manner.
- Brownfields: the vision and future of undeveloped areas, especially in big cities;
- Commercial real estate: offices, coworking;
- New construction: development, rental housing, cooperative housing, mortgages;
- Reality and politics: how municipalities and the highest levels of central politics participate in construction.
They will be included conversations with developers, politicians, architects and designers.
