A Apple was honored with prestigious awards at the celebration of the 50th anniversary of the The One Showan event that recognizes and promotes excellence in advertising, marking a significant achievement in the industry.
The ceremony, organized by the non-profit organization One Club for Creativitytook place today at the Hammerstein Ballroom in New York, where Apple London and Apple Cupertino received recognition for their outstanding contributions.
The piece “The Greatest” was the center of attention, highlighting the company’s commitment to inclusion. Released in November 2022, the film aims to raise awareness of Apple’s accessibility innovations and their positive impact on people with disabilities.
The commercial actually portrays disability in a new, positive light, showing how the company’s technology enhances everyday moments and skills. No wonder it was released in reference to the International Day of Persons with Disabilities.
The company has also found success in other areas, further demonstrating its diverse creative capabilities. in the category “Music and Sound”for example, Apple’s collaboration with Rihanna on the song “Stay” earned them another award.
In addition, the Los Angeles agency TBWA/Media Arts Lab, in collaboration with Blacksmith New York and MJZ, also guaranteed another award in the category “Visual effects” by “Share the Joy”last year’s Apple Christmas commercial.
In addition to these acknowledgments, Maçã was also awarded prizes for its campaigns “Hard Knocks”an ad highlighting the durability of the Apple Watch Series 7, and “Escape From the Office”a short film that was once one of the most watched videos on YouTube and “R.I.P. Leon”an iPhone 14 commercial.
Kevin Swanepoel, CEO of One Club for Creativity, recognized Apple’s accomplishments and praised its innovative and inspiring campaigns. According to him, the company “impressed this year with its works, such as ‘The Greatest’ e ‘R.I.P. Leon’“.
We believe that great creative work is essential to successful businesses, and Apple’s continued success is testament to that belief.
To check out the complete list of how many (and which) awards Apple won, as well as all the other winners of The One Show, just access the page that contains the Winner’s Archives (Archive of Winners). 🥇
via AppleInsider
2023-05-19 21:55:00
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