Apple Shares Reach Record High on Expectations of Mixed Reality Headset Announcement at Annual Conference

Arabictrader.com – During today’s trading, and in conjunction with the rise of the S&P index near its highest level in 9 months, Apple (NASDAQ:) rose by more than 1%, to record its highest level ever, benefiting from expectations about the American company’s announcement of a headphone Works with mixed reality technology at its annual software developer conference.

During Monday’s trading, Apple (NASDAQ: AAPL) rose by 1.65% and recorded about $183.79, its highest level ever, bringing the capital of the major American company to near 2.90 trillion levels.

Analyzes indicate that the reason for the rise in Apple’s stock is due to expectations regarding the announcement of the headset that works with mixed reality technology at Apple’s annual conference for software developers, which is the first big step for the American company in the new product category since the launch of the Apple Watch 9 years ago. The launch is also expected to see Apple test a crowded market for devices that haven’t yet gained traction with consumers and put it in direct competition with Facebook’s Meta Inc (NASDAQ:).

It should be noted that at the beginning of last month, the American technology giant Apple APPL – listed on the Nasdaq Technology Index – announced its quarterly business report for the first quarter of 2023, which came much better than expected, in terms of revenues and profits. A decline from what Apple recorded in the same quarter of last year.

According to the business report, the company’s revenue declined during the first quarter by 2.5%, to record $94.8 billion, but it exceeded market expectations on the Refinitiv platform, which indicated that it recorded only $92.9 billion, as Apple’s revenue was expected to decline by 4.4%.

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