Apple sales take a strong hit from Huawei and Xiaomi in China on Singles’ Day – CNN Economic

Apple phone sales in the Chinese market during the Singles’ Day sales season recorded a decline of about four percent on an annual basis, lagging behind its local competitors Xiaomi and Huawei, which recorded an increase in sales, according to Counterpoint Research data.

The data showed an increase in sales of the two companies competing with Apple in the period between October 30 and November 12, according to data from the Marketing Research Agency. Sales of Huawei phones increased by about 66 percent, while sales of Xiaomi phones increased by about 28 percent on an annual basis.

The agency’s data indicated that the increase in sales of the two companies led to an increase in the total sales of Chinese phones by about 5 percent on an annual basis during the last sales season, and the Chinese e-commerce website JD.com stated that the volume of transactions related to Apple products exceeded 1.39 billion dollars (about 10 billion dollars).

A Xiaomi spokesman explained that the total value of the company’s merchandise offered during the shopping season (Singles’ Day) amounts to 22.4 billion yuan, while sales of the new Mi 14 model exceeded one million copies.

It is noteworthy that the price of the latest model of iPhone phones (iPhone 15) is 5,999 yuan (about 832 dollars), while the price of the new model of Huawei Mate 60 phones is about 5,499 yuan (763 dollars), compared to the price of the latest Xiaomi Mi 14 model, which amounts to about 3,999 yuan. ($555).

Market research company IDC indicated that it expects Chinese smartphone sales to grow on an annual basis during the fourth quarter, after ten consecutive quarters of declining shipments at a time when competition between smartphone models has escalated before the annual shopping season, as major Chinese e-commerce platforms have offered significant discounts. On iPhone devices.

It is noteworthy that Singles’ Day began in 1993 as an initiative by a group of students at Nanjing University in China to break the monotony of being single, and they agreed that November 11 would be a day of activities and celebration of their singleness.

It quickly spread to Chinese universities, and the spread increased using social media, so that the celebration of Singles’ Day became one of the manifestations of local culture.

(Reuters)