Apple Sold Over 200,000 Vision Pro Headsets, Sources Say
January 29, 2024
Apple’s flagship product, the Vision Pro headset, has recorded an impressive sales figure, exceeding 200,000 units, according to exclusive information obtained by our sources. The high-resolution VR headset, which was made available for pre-order in the U.S. starting January 19, has seen 10 days of sales. Undoubtedly, this pleasing result reinforces Apple’s position as a major competitor in the VR market.
This news comes as no surprise, as earlier reports suggested that Apple had sold an estimated 160,000 to 180,000 Vision Pro units during the pre-order weekend alone, cementing its popularity.
High Demand Despite Hefty Price Tag
Shortly after the pre-orders went live, Vision Pro headsets for launch day home delivery sold out within hours. The in-store pickup options also vanished soon after. However, the initial buying frenzy has now somewhat subsided, possibly due to the scarcity of available units and the premium pricing, set at $3,500.
Market analysts have anticipated that demand for the Vision Pro might decrease due to the headset’s niche appeal and premium price, which puts it out of reach for many consumers. Nevertheless, Apple’s dedication to attract enthusiasts within the VR realm should not be understated.
Review Boost and Beyond
The Vision Pro’s considerable sales figures can be partially attributed to positive media attention. Seemingly timed well, media reviews for the headsets are set to be released on Tuesday. These reviews are anticipated to create additional interest and possibly a surge in sales. Furthermore, once actual consumers start sharing hands-on experiences, it is highly likely that purchases will escalate.
Kuo, a prominent Apple analyst, had previously highlighted the challenge in assessing the Vision Pro’s future demand, given the headset’s premium price and production constraints. Apple planned for a limited number of sales, even though it is expected to build around 500,000 Vision Pro units. Only time will tell if the sales would reach this ambitious target.
Stay tuned for more updates on the Apple Vision Pro as we continue to closely follow the developments in the evolving VR landscape.
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