Written by Muhammad Ayman Thursday, September 14, 2023 02:00 AM
Apple has raised the price of the Pro Max 15 series iPhone iPhone 15 Which was announced yesterday at the “Wonderlust” conference, which rose by $100 to reach $1,199, while the other three new versions were left unchanged, and even the new phone that is now more expensive will come with twice the storage space, allowing Apple to say that That wasn’t actually a price increase at all.
The move fits the pattern of the company, which needs to deal with shoppers worried about inflation. Apple is not making radical changes to the prices of its phones, but it is finding new ways for shoppers to spend more, and the company is equipping high-end iPhones with exclusive features, such as better zoom lenses. and titanium frames, to push shoppers toward higher-priced products, according to gadgets360.
Until Apple turns to… USB-C port On the iPhone — an EU-mandated move that the company initially opposed — it would provide new ways to generate revenue. If consumers want their AirPods to have the same connector as the latest iPhones, they’ll have to spend $249 if they want to use Lightning chargers. Old users can purchase an adapter from Apple for $29.
Some investors were hoping Apple would raise prices more broadly, which is one reason they gave a cold reaction to Apple’s iPhone event, according to Evercore ISI analyst Amit Daryanani. Shares fell 1.7 percent to $176.30.
Apple is facing an industry-wide decline in the smartphone industry, giving it less ability to raise prices. Worldwide smartphone shipments fell nearly 7% in the latest quarter, according to IDC, hitting the company’s largest source of revenue, and adding to the problems. In China, where it faces an increasing government ban and competition with a new advanced phone from Huawei.
Although the price of the Pro Max will be roughly 10 percent higher than the cheapest iPhone 14 Pro Max, it has 256GB of storage, compared to the 128GB offered previously.
To underscore the incremental nature of this price increase, Apple has not bumped up the levels of the iPhone 15 Pro Max models with larger amounts of storage. The 512GB version remains at $1,399, while the 1TB version still costs $1,599. But even with prices remaining the same, Apple is able to achieve higher margins due to the lower cost of storage.
Apple is raising prices more aggressively outside the U.S. The price of the iPhone 15 Pro will rise by $50 in Canada, and with the price of the Pro Max rising by $200 in India, the price of the Pro Max will rise by about 14 percent.
iPhone 15 Pro and Pro Max buyers will also need a new cable if they want to get the faster data transfer speeds promised by the device, which Apple sells for $69.
