Digiday, a media site, reported on the 12th that Apple is considering adding advertising to Apple TV Plus.
According to the report, Todd Theresi, Apple’s vice president of advertising platforms, recently met with advertising industry executives.
An advertising agency official, who requested anonymity, agreed to meet with Vice President Theresi in November to discuss TV advertising issues, Digiday said.
Related Articles
He said Theressi had expressed interest in expanding her advertising business.
In particular, Apple has made it clear that there is a huge opportunity in the advertising market and that it will continue to work only when it is sure it will not jeopardize its relationships with its current customers, the official said.
