Apple is postponing a privacy change that could have resulted in significantly lower revenues for advertisers. The American tech giant says it wants to give developers more time to comply with the obligation.
In iOS 14, the latest version of Apple’s mobile operating system coming soon, apps with ads must request permission to capture user data. The so-called trackers in many of those apps threaten to become useless as a result.
The change was announced by Apple in June and should take effect with the release of iOS 14. Apple has now said that that date will go to ‘early next year’.
Negative consequences for sales
Companies engaged in digital advertising, including Facebook, have already warned that the change could have significant consequences for their sales. They expect Apple users to say no by default, despite being given the option to explain why they want to collect certain information.
For several years now, Apple has stated that it considers the privacy of its users very important. With each version of iOS, users therefore have more options to decide how much access apps can have to their information.
In iOS 14, the latest version of Apple’s mobile operating system coming soon, apps with ads must request permission to capture user data. The so-called trackers in many of those apps are in danger of becoming useless. The change was announced by Apple in June and should come into effect with the release of iOS 14. Apple has now said that date will be “ early next year. ” Companies engaged in digital advertising, including Facebook, have already warned that the change could have a significant impact on their sales. They expect Apple users to say no by default, despite being given the option to explain why they want to collect certain information. Apple has for several years stated that it values the privacy of its users. With each version of iOS, users therefore have more options to decide how much access apps can have to their information.
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