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Apple Podcasts receives a new editorial headline from Spotlight with a new podcast each month.
The new feature was introduced earlier this week on the Apple Podcasts app across all platforms. The first creator of Apple Podcasts Spotlight is Chelsea Devantez, who introduces the Celebrity Book Club. Apple hopes the new feature will help highlight some of the emerging talents in the podcast industry.
“Apple Podcasts Spotlight helps listeners find some of the best shows in the world by illuminating creators with unique voices,” says Ben Cave, Apple Podcasts Global Business Director.
“Chelsea Devantez has created a fun and vibrant space with Celebrity Book Club for listeners to gain new perspectives on the celebrities we thought we knew. We are delighted to recognize Chelsea and Celebrity Book Club as our top Spotlight picks and look forward to introducing listeners to creators like Chelsea each month.
The first Apple Podcasts Spotlight focuses on the memoirs of famous ‘badass’ women.
“Writer, comedian and filmmaker Chelsea Devantez and her talented friends recap and celebrate the memoirs of tough famous women who have been shot down by the tabloid press and dissected on social media, all while facing career obstacles, broken relationships and incredible triumphs. You can keep reading or just listen, but either way, you definitely want to join this book club, ”reads the podcast synopsis on Stitcher.
Apple is preparing to help blow the wind out of Spotify podcasts.
Spotify spent most of 2019/20 acquiring various podcasting properties. Amazon Music joined in, acquiring Wondery and producing several Audible Originals. The battle for spoken word content is heating up as Apple, Spotify and Amazon find themselves in a three-way showdown for a new market.
SiriusXM is in a somewhat distant fourth place as it moves to transition some of its content to podcasts. The acquisition of Pandora and Stitcher has helped transform some of its satellite radio shows into easier-to-digest podcasts. But the real battle between Apple and Spotify is heating up.
Apple is finally considering producing its own original podcasts and acquiring podcast studios. There are also rumors that Apple is considering adding a premium podcast subscription to its offerings. That premium podcast subscription would undoubtedly become part of the Apple One bundle subscription.
That would also help Apple differentiate itself from Spotify, which is also considering a separate podcast subscription for those who want to listen to podcasts without advertising or sponsors.
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