According to data from market research company IDC, Apple overtook Samsung as the world’s largest smartphone manufacturer in 2023. AppleSamsung surpassed Samsung in smartphone sales for the first time since 2010.
Samsung, sells dozens of smartphones, from affordable-budget models to expensive premium foldable models. Thanks to this diversity and price range, Samsung has been the manufacturer with the highest market share every year since 2010. However, the situation changed in 2023; Apple closed last year ahead in terms of market share in global smartphone sales. Apple, 20.1% market share while getting Samsung, 19.4% market share got it.
When we look at the global smartphone sales chart, we see Apple, Samsung and Xiaomi in the top three. However, only Apple has managed to increase its sales year over year. The company increased shipments from 226.3 million units to 234.6 million units. Manufacturers such as Huawei, Honor and OnePlus, which release competitive devices in lower price ranges, have also begun to gain a foothold.
The smartphone market decreased by 3.2% to 1.17 billion units in 2023. However, growth in the second half of 2023 gives hope that the market may revive in 2024. By the way, Apple achieved this success not with the iPhone 15 series, but with iPhone 14 sales. Additionally, although Apple remains at the top in terms of market share in 2023, its revenues have fallen.
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2024-01-16 11:25:58
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